Article
Association of BDNF and COMT genotypes with cognitive processing of anti-smoking PSAs.
Genes, brain, and behavior - 1 Nov 2011
Falcone M, Jepson C, Sanborn P, Cappella J N, Lerman C, Strasser A A
Abstract excerpt
Anti-smoking public service announcements (PSAs) often use persuasive arguments to attempt to influence attitudes about smoking. The persuasiveness of a PSA has previously been associated with factors that influence the cognitive processing of its message. Genetic factors that influence cognitive processing might thus affect individuals' responses to the persuasive arguments presented in PSAs. In the present...
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