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Article

Consumers' use of web-based information and their decisions about multiplex genetic susceptibility testing.

Journal of medical Internet research - 29 Sept 2010

Kaphingst Kimberly A, McBride Colleen M, Wade Christopher, Alford Sharon Hensley, Brody Lawrence C, Baxevanis Andreas D

Abstract excerpt

BACKGROUND: Few data exist to inform concerns raised by online direct-to-consumer marketing of genetic susceptibility tests, such as those offered by commercial entities like 23andme, Navigenics, and DNA Direct. The Multiplex Initiative, a population-based study of healthy adults, provides the first opportunity to evaluate how use of a Web-based decision tool that conveyed information about a genetic...

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Identifiers

PMID: 20884465
DOI: 10.2196/jmir.1587
PMCID: PMC2956320

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PubMed metadata and Literature Corpus relationships. Corpus snapshot updated 7 Sept 2026. Manifest publication-graph-cohort-2026-09-07.1.

Source receipt: pubmed, retrieved 7 Sept 2026.

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