Article
Physician exposure to and attitudes toward advertisements for genetic tests for inherited cancer susceptibility.
American journal of medical genetics. Part A - 15 May 2005
Vadaparampil Susan Thomas, Wideroff Louise, Olson Lorayn, Viswanath K, Freedman Andrew N
Abstract excerpt
Commercial marketing materials may serve as a source of information for physicians about genetic testing for inherited cancer susceptibility (GTICS) in addition to medical guidelines, continuing education, and journal articles. The primary purposes of this study were to: (1) determine the percentage of physicians who received advertisements for GTICS early in the diffusion of commercial GTICS (1999-2000); (2)...
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