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Attention, Emotion, and Authenticity: Eye-Tracking Evidence from AI vs. Human Visual Design

2025-10-24

Abstract excerpt

This study investigates how viewers perceive, attend to, and emotionally respond to AI-generated versus human-created visual content, integrating multimodal data from eye-tracking, facial-coding, and self-report surveys. The sample consisted of 136 undergraduate and graduate students enrolled in a graphic design program at a public university. Participants viewed a series of static and video stimuli produced eithe...

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Literature Corpus work
e4a1d8be-04d6-5a7f-8e8c-5d62673f7bdf
DOI
10.1101/2025.10.22.684027
Open publication

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Attention, Emotion, and Authenticity: Eye-Tracking Evidence from AI vs. Human Visual DesignDOI 10.1101/2025.10.22.684027
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