Article

The importance of cultural tailoring of communicators and media outlets in an Influenza vaccination awareness campaign: A digital randomized trial

2022-08-05

Abstract excerpt

The COVID-19 pandemic has exposed the vulnerability of ethnic minorities, secondary to lower vaccination rates, higher prevalence of underlying disease and restricted access to care. We investigated the effect of cultural tailoring of communicators and media outlets, respectively, in an influenza vaccination campaign in the Netherlands. A total of 1226 participants were recruited from 2 culturally non-tailored med...

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Literature Corpus work: e3a05aeb-82a1-54a5-aaa7-481064c60189
DOI: 10.21203/rs.3.rs-1882345/v1

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