Article

The effectiveness of moral messages on public health behavioral intentions during the COVID-19 pandemic

2020-03-20

Abstract excerpt

<p>With the COVID-19 pandemic threatening millions of lives, changing our behaviors to prevent the spread of the disease is a moral imperative. Here, we investigated the persuasiveness of messages inspired by three major moral traditions. A sample of US participants representative for age, sex and race/ethnicity (N=1032) viewed messages from either a leader or citizen containing deontological, virtue-based, utilit...

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Literature Corpus work: d94e3b07-0b89-5b69-8ab8-b928eca883e4
DOI: 10.31234/osf.io/9yqs8

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