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Engaging the Community Served: a U.S. Cancer Center’s Facebook Live Cancer Awareness Campaign for Spanish-speaking Latinos during COVID-19

2023-01-23

Abstract excerpt

Cancer is the leading cause of mortality in U.S. Latino adults, a group with limited access to screening, higher rates of advanced disease, and prone to online misinformation. Our project created a Facebook Live social media video campaign on general cancer prevention, screening, risk, information, and resources, targeting Spanish-monolingual Latinos during the COVID-19 pandemic. Content was delivered in Spanish b...

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Literature Corpus work
c3c69b57-854e-54a7-8ad5-513cee881938
DOI
10.21203/rs.3.rs-2468899/v1
Open publication

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