Article

Farmer perceptions of risk in 2017

2019-04-01

Abstract excerpt

Agribusinesses seeking to serve farmer clientele, as well as those buying products from the farm for processing or transport, need to understand the factors impacting on‐farm decision making. A best–worst choice experiment was employed to determine farmer perceptions of five general risk areas: production, marketing, financial, human, and legal risks. Results indicate, on average, farmers were more concerned with...

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Literature Corpus work: 95763ace-ceaf-5fbd-8dc1-04bb1037e88f
DOI: 10.1002/agr.21566

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