Article

Re-Thinking 'Product Claim' DTCA in the United States: Implications for Regulation and Public Health

2026-02-27

Abstract excerpt

The United States is one of only two countries worldwide that permits direct-to-consumer advertising (DTCA) of prescription drugs, yet policy debates treat this practice as a monolithic construct. Insufficient distinction has been made among DTCA's three regulatory categories: help-seeking, reminder, and "Product Claim" advertisements. This paper argues that "Product Claim" advertisements - which explicitly name d...

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Literature Corpus work: 67031e91-216d-535e-ac9b-613aa3de470c
DOI: 10.20944/preprints202602.1756.v1

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