Article
Beyond Reward and Punishment: Introducing Costly Countercontrol Into the Study of Altruism
2026-04-01
Abstract excerpt
<p>Behavioral accounts of altruism have focused on costly reward and costly punishment. A third facet is expressed here as costly countercontrol, defined as persistent counteraction of dominant reinforcement schemes for the benefit of others. While this form of behavior is inherently risky, it involves behavioral reversal, and if it spreads, it can trigger long-term collective benefits through sociocultural transf...
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Identifiers and source
- Literature Corpus work
- 652fb02c-d2ee-5c8c-b20c-6e9aa185cf87
- DOI
- 10.31234/osf.io/dzn6m_v3
