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The value of generative AI in creative teams depends on when it enters collective search

2026-06-17

Abstract excerpt

<p>Generative AI is fast becoming a fixture in creative teams, yet its value may hinge less on access than on when it enters the collective search process. We address this through a randomized experiment with 444 participants across 148 three-person teams completing a 40-minute product-design task. Teams were assigned to different AI-access regimes, receiving the assistant during divergent search only, convergent...

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Literature Corpus work
26e23c3e-ee0c-593f-8518-f137c4e48b39
DOI
10.31234/osf.io/5tfng_v1
Open publication

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