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Evaluation of four interventions using behavioural economics insights to increase demand for voluntary medical male circumcision in South Africa through the MoyaApp: A quasi-experimental study

2024-01-20

Abstract excerpt

<h4>Background</h4> While voluntary medical male circumcision (VMMC) reduces the risk of HIV transmission by 60%, circumcision coverage falls short of the UNAIDS 90% target. We investigated whether behaviourally informed message framing increased demand for VMMC. <h4>Setting</h4> Adult users of the MoyaApp, a data free application in South Africa, who viewed a form designed to generate interest in VMMC during Au...

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Literature Corpus work
11d98c73-64a7-51ab-b057-4482f8615729
DOI
10.1101/2024.01.18.24301032
Open publication

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Evaluation of four interventions using behavioural economics insights to increase demand for voluntary medical male circumcision in South Africa through the MoyaApp: A quasi-experimental studyDOI 10.1101/2024.01.18.24301032
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