Article

Neural correlates of newsvendor-based decision making in the human brain: <i>An exploratory study to link neuroeconomics with neuroimaging using fNIRS</i>

2020-02-09

Abstract excerpt

Neuroeconomics with neuroimaging is a novel approach involving economics and neuroscience. The newsvendor problem (NP) is a prevalent economics concept that may be used to map brain activations during NP-evoked risky decision making. In this study, we hypothesized that key brain regions responsible for NP are dorsolateral prefrontal cortex (DLPFC) and orbitofrontal cortex (OFC). Twenty-seven human subjects partici...

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Literature Corpus work: 10c1f58b-437b-5248-a6ca-88adb39ee00b
DOI: 10.1101/2020.02.08.940197

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