Article

Risk Communication about Antimicrobial Resistance: A Content Analysis of Metaphor Use in Global Public Discourse

2024-10-10

Abstract excerpt

<p>Antimicrobial resistance (AMR) poses an existential threat to humanity, yet public awareness remains low. An underexplored tool for AMR risk communication is metaphor. By inviting a comparison between abstract and familiar concepts, metaphors can make complex health information more accessible. However, metaphor use in the context of AMR has been haphazard and remains poorly understood. We address this issue by...

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Literature Corpus work: 020cbb8c-2da8-5a76-9874-679bb3043553
DOI: 10.31234/osf.io/kct47

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