Article
Segmenting by risk perceptions: predicting young adults' genetic-belief profiles with health and opinion-leader covariates.
Health communication - 1 Jan 2014
Smith Rachel A, Greenberg Marisa, Parrott Roxanne L
Abstract excerpt
With a growing interest in using genetic information to motivate young adults' health behaviors, audience segmentation is needed for effective campaign design. Using latent class analysis, this study identifies segments based on young adults' (N = 327) beliefs about genetic threats to their health and personal efficacy over genetic influences on their health. A four-class model was identified. The model...
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