Article
Perception of Direct‐To‐Consumer Genetic Testing and Direct‐To‐Consumer Advertising of Genetic Tests among Members of a Large Managed Care Organization
26 Jan 2012
Abstract excerpt
This small qualitative study was designed to determine possible attitudes toward and understanding of direct-to-consumer (DTC) genetic testing among members of a large managed care organization, and whether differences might exist between population groups. Ten focus groups were conducted by population type (high risk, White, African American, Hispanic/Latino) to determine knowledge, attitudes and beliefs about...
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