Article
Personal genomics and individual identities: motivations and moral imperatives of early users
1 Sept 2010
Abstract excerpt
Since 2007, consumer genomics companies have marketed personal genome scanning services to assess users' genetic predispositions to a variety of complex diseases and traits. This study investigates early users' reasons for utilizing personal genome services, their evaluation of the technology, how they interpret the results, and how they incorporate the results into health-related decision-making. The analysis...
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