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Article

Research 2.0: social networking and direct-to-consumer (DTC) genomics.

The American journal of bioethics : AJOB - 1 Jan 2009

Lee Sandra Soo-Jin, Crawley LaVera

Abstract excerpt

The convergence of increasingly efficient high throughput sequencing technology and ubiquitous Internet use by the public has fueled the proliferation of companies that provide personal genetic information (PGI) direct-to-consumers. Companies such as 23andme (Mountain View, CA) and Navigenics (Foster City, CA) are emblematic of a growing market for PGI that some argue represents a paradigm shift in how the public...

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Identifiers

PMID: 19998112
DOI: 10.1080/15265160902874452

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PubMed metadata and Literature Corpus relationships. Corpus snapshot updated 7 Sept 2026. Manifest publication-graph-cohort-2026-09-07.1.

Source receipt: pubmed, retrieved 7 Sept 2026.

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