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Article

Memorable messages about genes and health: implications for direct-to-consumer marketing of genetic tests and therapies.

Health marketing quarterly - 1 Jan 2008

Parrott Roxanne, Volkman Julie, Ghetian Christie, Weiner Judith, Raup-Krieger Janice, Parrott John

Abstract excerpt

The era of genomic health care introduces new realities into decision-making about the prevention and treatment of disease. Despite this reality, relatively little is known about lay audience recollection of images and messages about genes and health, or their perceptions about the role of genetics research for health, and what diseases are inherited. Participants (N=482) responded to three open-ended...

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PMID: 18935878
DOI: 10.1080/07359680802126061

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PubMed metadata and Literature Corpus relationships. Corpus snapshot updated 7 Sept 2026. Manifest publication-graph-cohort-2026-09-07.1.

Source receipt: pubmed, retrieved 7 Sept 2026.

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